The Landscape is Changing

Search engines are no longer just list-makers; they are answer-engines. With the rise of ChatGPT, Claude, and Perplexity, users are getting direct answers without clicking links.

What does this mean for your brand?

It means your brand needs to be part of the training data and the context window.

1. Entity Authority: establishing your brand as a known entity.
2. Citation Velocity: how often and how recently you are mentioned.
3. Sentiment Analysis: ensuring the AI associates positive context with you.

Stay tuned as we dive deeper into each of these pillars.